Work info:

Client: Bayer Alpe-Adria
Territory: Croatia, Germany, France
Services engaged: Concept, design, production
Materials used: Plexiglass, aluminium, LED


Simple solution to the Pharmacies problem made it great for the client. Back of the computer screens is usually showing cables and structure not so presentable yet unavoidable. Hiders are placed behind the screen towards consumers, communicating graphic message and product display towards consumers. On simple test in few pharmacies impact on sales was convincing and position was sealed for long term making both pharmacies and client happy.